If your home has hard water with high calcium and magnesium content, it can significantly impact the effectiveness of your natural shampoo and conditioner. Mineral buildup hinders natural conditioners from softening and penetrating the hair, while also reducing the lathering ability of shampoos.
HOW AND WHY
Hard water presents a challenge for natural soaps due to its high calcium content. Calcium, with its strong positive charge, interacts with soap molecules, which are negatively charged. When these two charges meet, they bond together and neutralize each other, leaving the soap with no charge at all. This chemical interaction significantly reduces the soap's ability to effectively remove dirt and oil from your skin and hair, diminishing the overall cleansing power of natural soaps and shampoos. As a result, the soap forms a residue that can be difficult to rinse away, leading to buildup and making it harder to achieve a clean, fresh feeling.
CLEAN, GENTLE CLEANSING INGREDIENTS
Delicate, natural cleansers like our saponified coconut oil are integral to a balanced, whole-plant formula that harnesses the power of authentic plant oils and extracts. However, for these products to perform at their peak, hard water must be softened. Hard water, rich in minerals like calcium and magnesium, can interfere with the efficacy of these natural ingredients, diminishing their ability to cleanse, nourish, and hydrate. Softening the water ensures that the full benefits of our carefully crafted formulas are delivered, allowing the plant-based ingredients to penetrate deeply and work effectively, leaving your skin and hair clean, healthy, and revitalized.
WRITTEN BY Josh Rosebrook