Josh

I was drawn to beauty and self-expression when I was ten years old: I found an antique barber chair in our basement, opened my own ‘salon’, and intuitively, started styling as many of the neighborhood kids as I could. As a teenager, I spent hours going through the beauty aisles at stores, exploring every brand and researching ingredients obsessively.

My curiosity and passion turned into a career as a hairstylist and led me to my adopted home of Los Angeles, California. Through the years of working with clients, I firmly understood that healthy hair starts with a healthy scalp. This fact led me to explore skin health from a holistic perspective and resulted in a deep dive into the world of cosmetic ingredients with a focus on botanicals and biomimetics.

My first creation came together by serendipity; after my daily hot chocolate habit led to repeated compliments on my glowy skin, I decided to research the skin benefits of raw cacao, and ta-da: the Cacao Antioxidant Mask was born! Without any intention to start a product line, I shared my creation with friends and trusted clients. When people started reporting dramatic improvements in their skin, I knew my journey with beauty was about to change as I stepped forward into the role of the innovative product developer.