If your house water is hard, containing high calcium and magnesium mineral content, it can affect the performance your natural shampoo and conditioner. Heavy minerals build up and affect natural conditioners ability to soften and penetrate and the minerals in hard water decrease shampoo lathering capabilities, this is why:
Hard water contains an adversary to natural soaps - calcium. Calcium has a strong positive charge. Soap molecules are negatively charged and when they come in contact with positively-charged calcium the two bond together, with no charge at all. This greatly reduces the ability of the soap to remove dirt and oil.
NATURAL, GENTLE CLEANSING INGREDIENTS
When you have delicate natural cleansers like our African black soap and saponified coconut oil, they are part of a balanced, whole plant formula that includes real plant oils and extracts, and hard water must be softened for the products to perform best.
SHOWER FILTERS YOUR HAIR AND BODY WILL LOVE
There are many affordable shower filtration systems available today and your scalp, hair and skin will benefit immensely from having one. Chlorinated water is not good for the hair or skin and can inhibit natural cleansing agents performance as well. The chemicals in chlorine and the heavy minerals in hard water can cause skin and scalp to become itchy and irritated. Hard water can also trigger eczema conditions and create build up on hair that causes breakage and a dull appearance.
WHY DO SYNTHETIC CHEMICAL SHAMPOOS LATHER IN HARD WATER?
Conventional, synthetic chemical shampoos continue to lather in hard water due to highly questionable hair and scalp stripping chemical detergents and foaming additives. These super harsh, cheap, industrial surfactants shouldn’t be used on the body and the synthetic lather and chemical foam boosting additives like cocamide monoethanolamine, further deplete the bodies natural protection by stripping the acid mantle oil barrier, over cleaning and just plain not being natural and bio-aligned with the human body.
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